What was the result of the ice bucket challenge?

Do you remember the ice bucket challenge? Of course you do, it was a huge phenomenon all over social media. I have always wondered how much of an impact this ended up having. I came across this great article that breaks down the effect of the ALS campaign. It turns out, the campaign had a positive outcome, raising over $100 million since July 29th.  Who knew dumping ice water on your head to raise awareness could raise 3,504% more than the same time last year. This is so amazing to me. Read here for a break down of the donors and highlights of the campaign.


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